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The Best of Branding: Best Practices in Corporate Building ISBN: 0071403299 ISBN13: 9780071403290 The Best of Branding: Best Practices in Corporate Building By: James R. Gregory Publisher: McGraw-Hill Professional Format: Hardback Our Price: 24.89 Discount: 17% RRP: 29.99

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In the Best of Branding , branding pioneer Jim Gregory publishes - for the first time ever - findings from his revolutionary Corporate Branding Index[registered]. This index, which for more than a decade has compiled branding results from more than 1,000 companies, is today's most influential and exhaustive database on what works, what doesn't, and why. In-depth interviews with the executives responsible for today's most dominant brands discuss best and worst strategies for building a durable brand. Companies profiled include AFLAC, Harley-Davidson, Johnson & Johnson, General Electric, Southwest Airlines, and more.


Brief Description:

A compilation of results from more than 1,000 companies on what works, what doesn't, and why.

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