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Brutal Simplicity of Thought: How it Changed the World ISBN: 0091943310 ISBN13: 9780091943318 Brutal Simplicity of Thought: How it Changed the World By: Maurice Nathan Saatchi Publisher: Ebury Press Format: Hardback Our Price: 8.30 Discount: 17% RRP: 10.00

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Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity. Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.


Brief Description:

Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history, to the symbol and line that enables us to write music.

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