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Table of contents:
Will help strategic thinkers come to terms with the importance of national cultural differences within organisations and provides practical insights and frameworks to aid successful management across cultures.
Contents:
The impact of Cultural Diversity on International Business
Culture: What it is
What it is not and how it Directs Organizational Behaviour
The Strategic Value of Cultural Differences
Advertising Across Cultures
Managing Human Resources Across Cultures
Managing Alliances Across Cultures.
Brief Description:
Working with people whose values and beliefs are very different from one's own can make for misunderstandings in business. This work sets out to help strategic thinkers come to terms with the importance of these differences and provides practical advice on successful management across cultures.
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