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The Age of Innovation: Profit from Innovation in a Chaotic World ISBN: 0273638750 ISBN13: 9780273638759 The Age of Innovation: Profit from Innovation in a Chaotic World By: Felix Janzen Publisher: Financial Times Prentice Hall Format: Paperback Our Price: 35.00

  Table of contents:

In a changeable global marketplace, the key competitive advantage of the future will be the ability to innovate Many companies are confronted with continuous changes in the environment with respect to markets, competition, technologies, regulation and social values. These changes influence their competitive position and make innovation one of the most important activities to sustain and develop market position. The Age of Innovation shows how knowledge about the dynamics of the innovation process can lead to competitive advantage and how it will create value for your company, including its shareholders, customers and employees. About The Author Felix Janszen is Professor in Management of Technology at the Rotterdam School of Management. Prior to this position he worked as a Director of Research and Development within the pharmaceutical industry. He is the author of several published articles on the management of innovation. The primary focus of his work is in modelling the innovation process and developing tools that support the management of new product and business development.


Contents:

(NOTE: Each chapter begins with an Introduction.) Preface

 I

INTRODUCTION-THE SHAPE OF INNOVATION

 1

To Understand the Present, You Have to Study the Past - The Development of Innovation Management

 2

The Age of Biology

 II

THE STEPS OF DYNAMIC BUSINESS MODELLING

 3

Determining Your Present Position and Setting Goals

 4

People - Internal and External Stakeholder Analysis

 5

Analysis of the NPD and NBD Business Processes

 6

Determining Non-linear Mechanisms

 7

Modelling the Innovation and NPD and NBD Processes - Dynamic Business Modelling

 8

DBM - Speeding Up Organizational Learning

 9

Designing and Redesigning Business Models and Strategic Management

 10

DBM and the Management of NPD and NBD

 Epilogue

 Glossary

 Bibliography

 Index.


Brief Description:

The corporate winners of the next century will be those that can utilise every scrap of creative talent they possess to get maximum benefits for the company and the customer.

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