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Table of contents:
Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.
Contents:
SECTION I: STRATEGY 1: Strategies 2: Strategists 3: Formulating Strategy 4: Analyzing Strategy 5: Strategy Formation 6: Strategic Change SECTION II: FORCES 7: Cognition 8: Organization 9: Technology 10: Collaboration 11: Globalization Chapter 12: Values SECTION III: CONTEXTS 13: Managing Start-up 14: Managing Maturity 15: Managing Experts 16: Managing Innovation 17: Managing Diversity 18: Managing Otherwise
Brief Description:
Breaking away from the traditional formulation/implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. It focuses on factors and practices that distinguish strategy in the real world .
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