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Table of contents:
'After the dot.com hype comes the reality of the technological transformation of our society, and here is an excellent overview of the issues that matter. This book's coverage of how the internet will affect governments and democracies worldwide is comprehensive and compelling.' Dan Jellinek, Founder, Headstar.com The main issues surrounding e-Business are often difficult to untangle. e-Business Fundamentals is a comprehensive textbook that considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways. The book begins by addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, going on to analyse key software developments and the impact these have had on organizational practices, such as Human Resource Management. It then outlines the legal and ethical frameworks of e-Business, and considers how companies use various e-Commerce tools to enter new markets. Finally, it traces the progress public sector organizations have made in adopting e-Business practice. This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyse the changing environment in which we work.
Contents:
1
Introduction, Paul Jackson and Peter Eckersley 2
The Business Environment for e-Commerce, Fintan Clear, Brunel University and Leslie Budd, Open University 3
e-Commerce Technology, Nandish Patel, Brunel University 4
Organisational Considerations for e-Business, Lisa Harris, Brunel University and Nelarine Cornelius, Brunel University 5
Using Marketing Databases in e-Business, Michael Collins, chartered Marketer 6
The Ethics Environment for e-Business, Laura Spence, Brunel University 7
e-Business and the Law, Dave Wadsworth, Brunel University 8
e-Commerce: A Global Overview, Geraldine Cohen, Brunel University 9
e-Government, Noah Curthoys, Brunel University Peter Eckersley and Paul Jackson, e-Government Forum, IPF
Brief Description:
A broad overview of key eBusiness issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing basics.
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