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Table of contents:
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ( springboard stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy. It provides innovative and powerful tools which can effect organizational change; and, helps organizations share knowledge critical to success in the information economy.
Contents:
Preface
- Sighting the Springboard Story
- Telling a Story that Rings True
- Communicating a Vision
- Getting Inside an Idea
- A Tale of Two Stories
- Co-Creating the Same Story
- Another Mode of Knowing
- Crafting the Springboard Story
- Performing the Springboard Story
- Building Up the Springboard Story
- Embodying the Idea in a Story
- The Medusa's Stare
- Appendices
- Bibliography
Brief Description:
Teaches storytelling as a powerful and formal discipline for organizational change and knowledge management. This book explains how organizations can use certain types of stories ( springboard stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
For Pricing and Availability Click Here
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