Index | Next Record | Browse
For Pricing and Availability Click Here

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers ISBN: 1841120634 ISBN13: 9781841120638 Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers By: Geoffrey A. Moore : Foreword by Regis McKenna Publisher: Capstone Publishing Ltd Format: Paperback Our Price: 12.14 Discount: 19% RRP: 14.99

  Table of contents:

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.


Brief Description:

This guide throws out old marketing ideas to make way for the special realities of the hi-tech market. Based on a modern model and offering practical insights, this edition has been updated to include coverage of the Internet and World Wide Web.

For Pricing and Availability Click Here

Static Book Details Page - Click Here to go to BookFellas Book Store Home Page