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Table of contents:
Coca-Cola, Disney, Nike, Hewlett Packard - these companies all have it: a positive corporate culture that powerfully affects their bottom line. Yet despite its ability to make or break a business, corporate culture remains the most underutilised resource in business today.Based on 15 years of research, this book explains clearly what corporate culture is, how it can be assessed in a company, and what can be done to create a positive culture. The authors, who are internationally renowned experts on the subject, offer substantive analysis, vivid examples, and pragmatic solutions to managers and executives who wish to explore the company's 'character' and turn that into the foundation for long-term, sustainable success.
Brief Description:
Introducing a new way of thinking about corporate culture. The authors have identified four distinct types of corporate culture, Networked, Mercenary, Fragmented and Communal, and provide advice on how to change the culture of their corporation. The ethical issues of manipulating the ways in which people relate to one another are also addressed.
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